Minimizing Taxes
Increasing Business Value
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SMALL FIRM, BIG EXPERIENCE
Firm Founder
Will Geer is a founding partner of Geer & Associates, PC, a firm of Certified Public Accountants and advisors located in Atlanta, Georgia. Mr. Geer performs, governmental, and accounting functions, consults on tax matters and controversies, and provides forensic and valuation services for its clients. He has taught at three Universities including Georgia Tech University.
Mr. Geer is responsible for creating both the tax practice, audit practice and forensic accounting practice within the firm. Prior to founding his firm, Mr. Geer worked for a large regional accounting firm and worked for a United States Bankruptcy Trustee in the Southern District of Georgia. Mr. Geer has been engaged in forensic matters, economic damages and valuation services for litigation, tax controversies and financial statement reporting. His litigation and testimonial experience ranges from business valuation, debt confirmations, bankruptcy, eminent domain, forensic accounting, economic damages, life care plan valuations, divorce, criminal matters, governmental forensic audits, governmental service delivery strategies, construction, tax and financial statement reporting.
Since 1999, Mr. Geer has been involved in more than 175 litigations in federal and state matters. He is typically hired in litigious matters with high probability of ending with a judicial hearing. He has testified by way of deposition or court testimony more than 150 times in his career. Mr. Geer has worked with various legal disciplines and professionals, allowing him to expand his knowledge base.
A list of attorney references can be made available upon request. His continued involvement with a traditional Certified Public Accounting firm provide him with continued working knowledge of tax law, AICPA Professional Standards and a continued breadth of working knowledge in the area of accounting. Mr. Geer presently serves on the Peer Review Committee of the Georgia Society of Certified Public Accountants. As a partner in the firm, he is required to maintain continuing professional education credits in the area of accounting, audit and taxation. He continues to share this breadth of knowledge with his traditional and forensic clients.
Designations and Professional Certifications
Certified Public Accountant (CPA) • Licensed in Georgia and Florida • Georgia Society of Certified Public Accountants •
Accredited in Business Valuation (ABV), American Institute of Certified Public Accountants. The Accredited in Business Valuation (ABV) program provides specialized access to information, education, tools and support that enhance credential holders' ability to make a genuine difference for their clients and employers.
Certified in Financial Forensics (CFF), American Institute of Certified Public Accountants. The American Institute of Certified Public Accountants (AICPA) established the Certified in Financial Forensics (CFF) in 2008 for CPAs who specialize in forensic accounting. The CFF credential is granted exclusively to CPAs who demonstrate considerable expertise in forensic accounting through their knowledge, skills, and experience. The CFF encompasses fundamental and specialized forensic accounting skills that CPA practitioners apply in a variety of service areas, including: bankruptcy, insolvency and reorganization; computer forensic analysis; economic damages calculations; family law; fraud prevention, detection and response; financial statement misrepresentation; and valuations.
Certified Valuation Analyst (CVA), National Association of Certified Valuation Analysts. The National Association of Certified Valuation Analysts (NACVA) trains and certifies Certified Valuation Analysts (CVA) to perform business valuations as a service to both the consulting community and the users of their services. Through training and rigorous testing, CVAs demonstrate they are qualified to provide capable and professionally executed valuation services. CVAs must also possess an active CPA license.
Master Analyst in Financial Forensics (MAFF), National Association of Certified Valuation Analyst. The Master Analyst in Financial Forensics(MAFF) credential is designed to provide assurance to the legal community—the primary users of litigation consulting services—that the designee possesses a level of experience and knowledge deemed acceptable by the Institute to provide competent and professional forensic financial support services. Earning the credential requires consideration of all of the person’s qualifications and commitment to the discipline; this includes prior education and experience, prerequisite and required training as provided (or recommended) by the Financial Forensic Institute, testing—both proctored and through case study (or samples of work product), and post-requisite requirements for recertification.
Certified Fraud Examiner (CFE), Association of Certified Fraud Examiners. The Certified Fraud Examiner (CFE) credential denotes proven expertise in fraud prevention, detection and deterrence. CFEs are trained to identify the warning signs and red flags that indicate evidence of fraud and fraud risk. CFEs around the world help protect the global economy by uncovering fraud and implementing processes to prevent fraud from occurring in the first place.
Accredited Senior Appraiser (ASA), American Society of Appraisers. The American Society of Appraisers is an international organization of appraisal professionals. ASA members represent all disciplines, including business valuation. Business appraisers value businesses, business ownership interests, and securities for businesses of all sizes. They also value specific intangible business assets such as patents, trademarks, employment agreements, copyrights and goodwill.
Chartered Merger & Acquisition Professional (CMAP), Middle Market Investment Banking Association MMIBA is a professional organization devoted to the training, testing and certification (through its CMAP credential) of middle market investment banking professionals as well as the promotion of the profession and its interests to the public, academia and the appropriate regulatory authorities. It membership is subject to a strict code of professional ethics and conduct.
Education
Florida State University, Bacherlor of Accounting, 1987-1991
Georgia Southern Univeristy, Masters of Business Administration, 1991-1993
Professional Experience
Mauldin & Jenkins, Certified Public Accountants (1993-1995) • Served as a staff accountant involved in audit and tax matters with the firm.
United States Bankruptcy Trustee, (1995-1996) • Performed preference and tax analysis • Assisted with enforcement of preference request.
Geer & Associates Certified Public Accountants, Managing Partner (1996-Present) • Founding and managing partner in public accounting • Created the tax and audit practice within the firm • Forged the forensic and valuation services niche of the firm
Employee Management Services, Inc., (1997-2000) • Founder and CEO • Professional employer organization with over 1000 employees • Managed workers compensation, employee benefits, and payroll taxes
R e l a t e d E x p e r i e n c e
Adjunct Professor of Tax, Darton College, (1997-1998)
Peer Review Committee, Georgia Society of CPA’s (1999-2000) (2012-Present)
Adjunct Professor of Accounting, Albany State University (2003-2006)
Forensic and Valuation Leadership Committee, Georgia Society of CPA’s (2009-Present)
Adjunct Professor of Accounting, Georgie Tech (2015-2016)